Before changing a profile, establish the real owner, current verification state and authorised access. An agency should work through granted permissions rather than taking ownership of a client’s identity.
Practical checks
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Record the existing profile URL, business category, hours and owner-approved contact details.
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Resolve eligibility and ownership before creating another profile or promising verification.
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Keep a dated change log and verify the public result after approval; submission alone is not completion.
What to record before a decision
Write a short decision record: the current problem, one proposed change, the evidence needed to accept it, the person responsible and a review date. Test with fictional data before exposing customer information. If evidence is missing, record it as unknown rather than presenting a forecast as an achieved result. Keep a working fallback so a customer can still reach staff when an integration fails.
Scope and limits
Local relevance comes from accurate operating details and useful customer information. Avoid manufactured offices, reviews or promises of a Maps position. Keep the owner’s approval and the public profile result as separate checks.
