Start with the facts a buyer needs to verify: the business name, actual operating location, service scope, contact path and evidence of delivery. Keep these consistent across your own pages and verified profiles.
Practical checks
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Distinguish a headquarters, a service area and appointment-based coordination.
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Link to a specific verified directory profile rather than a directory homepage.
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Correct stale prices, phone numbers and unverified review totals; do not invent ratings in schema.
What to record before a decision
Write a short decision record: the current problem, one proposed change, the evidence needed to accept it, the person responsible and a review date. Test with fictional data before exposing customer information. If evidence is missing, record it as unknown rather than presenting a forecast as an achieved result. Keep a working fallback so a customer can still reach staff when an integration fails.
Scope and limits
For Google AI features, ordinary search eligibility still applies. No special AI file guarantees inclusion. Other answer products have their own discovery and selection systems, so record which product each observation describes.
