Digital Launch Checklist
The essential step-by-step checklist for new Sri Lankan businesses moving online. Don't launch without ticking these off.
1. Secure Your Digital Identity
- Register your domain name (preferably .lk or .com).
- Set up a professional business email (e.g., hello@yourbusiness.lk) using Google Workspace or Zoho.
- Claim your business handles on Instagram, Facebook, and LinkedIn even if you aren't ready to post yet.
2. Claim Your Google Business Profile
- Create a Google Business Profile to appear on Google Maps.
- Upload high-quality exterior and interior photos of your office/shop.
- Add your exact operating hours, contact number, and website link.
- Ask your first 5 customers to leave a 5-star review.
3. Build the Core Website (The "Digital Brochure")
- Ensure the website is mobile-responsive (over 80% of Sri Lankan traffic is mobile).
- Include a clear "Hero" section explaining exactly what you do and who you serve.
- Add a highly visible WhatsApp floating button for immediate contact.
- Create a dedicated "Services" or "Products" page with clear pricing or inquiry forms.
- Install Google Analytics to track your first visitors.
4. WhatsApp Business Setup
- Download the WhatsApp Business app and link it to your official business number.
- Set up a professional profile picture (your logo).
- Configure a friendly "Away Message" for outside working hours.
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