Ads Lite: one platform, two active campaigns

Google Ads Management in Sri Lanka with Clear Spend and Campaign Limits

Management for one client-owned advertising platform with a controlled campaign and spend cap. Ads Lite starts at LKR 35,000 / month; advertising spend is paid directly by the client and is never included in the SafeNet retainer.

PV 00344724Jaffna HQ · Colombo coordinationWhatsAppEN · தமிழ் · සිංහල

Quick answer · SafeNet Creations

What does SafeNet Ads Lite include for Google Ads?

Ads Lite is the paid-media lane inside Marketing Focus at LKR 35,000 / month. It covers one client-owned Google Ads platform, up to two active campaigns, routine optimisation, a monthly summary, and management of up to LKR 100,000 in client-paid monthly ad spend.

PV 00344724
Company reference
Jaffna HQ
Delivery base
Colombo
Coordination
EN · TA · SI
Language options
Click-to-chat
WhatsApp

What's Included in Our Google Ads Management

Included deliverables depend on the selected package and written scope.

01One advertising platform: Google Ads or Meta Ads
02Up to two active campaigns
03Campaign setup, routine optimisation and monthly summary
04Management of up to LKR 100,000 in client-paid monthly ad spend
05Platform limit: Exactly 1 agreed platform: Google Ads or Meta Ads
06Campaign limit: Up to 2 active campaigns
07Managed-spend limit: Up to LKR 100,000/month in client-paid ad spend
08Creative boundary: Light ad copy and adaptation of approved client assets; new production is separate
09Landing-page boundary: Landing-page builds, redesigns and development are separate

Management fee is not media credit

Advertising spend is never included in the SafeNet retainer. The client owns and funds the advertising account directly. Published campaign and managed-spend caps describe service capacity, not media credit.

Launch depends on readiness

  • Client-owned account and valid billing
  • Approved offer, geography, and factual ad claims
  • Usable landing path and privacy controls
  • Trackable conversion event where technically possible

Published monthly packages

Use Ads Lite alone or coordinate paid media with other lanes

Marketing Focus fits one controlled Google Ads or Meta Ads lane. Growth System and Performance Partner add coordinated SEO/content or social capacity while keeping ad spend separate.

Marketing Focus

LKR 35,000 / month

One priority channel, delivered clearly

Choose exactly one Focus lane: Social Lite, SEO Lite or Ads Lite. This package does not include all three lanes.

Best fit

Small businesses that need disciplined delivery in one channel before combining services.

Included

  • One selected Focus lane delivered to its published limits
  • Kickoff checklist and one monthly action plan
  • One monthly performance summary
  • One scheduled review call of up to 30 minutes
Exact monthly limits
Lanes
Exactly 1 Focus lane
Channels
Set by the selected lane
Content
Set by the selected lane; unused capacity does not roll over
Campaigns
Set by the selected lane
Reporting
1 monthly summary and 1 review call up to 30 minutes
Languages
1 approved working/content language; translation and localisation are separate
Revisions
1 consolidated revision round for each planned content or ad-copy batch
Support
Business-hours coordination through the agreed client contact
Two coordinated lanes

Growth System

LKR 99,900 / month

Two coordinated growth lanes

Two agreed marketing lanes coordinated around one offer, conversion path and monthly measurement plan.

Best fit

Established SMEs that need two channels working from one measurable plan.

Included

  • Two agreed lanes from SEO/content, social/community or paid-media management
  • Monthly campaign and content plan tied to one primary offer
  • Conversion-event review when client-owned access and a trackable website path are ready
  • Monthly dashboard summary and one strategy review of up to 60 minutes
Exact monthly limits
Lanes
2 agreed and coordinated marketing lanes
Channels
Up to 3 linked social channels or 1 paid-media platform when those lanes are selected
Content
When selected in the written lane plan: up to 10 original static/carousel assets for social, and up to 2 approved SEO/content pieces for search/content per cycle
Campaigns
Up to 4 active campaigns on 1 paid-media platform when paid media is selected; the managed-spend cap is confirmed before kickoff and ad spend remains client-paid
Reporting
1 monthly dashboard summary and 1 strategy review up to 60 minutes
Languages
1 approved working/content language; translation and localisation are separate
Revisions
Up to 2 consolidated revision rounds for each planned content or ad-copy batch
Support
Business-hours coordination through the agreed client contact

Performance Partner

LKR 179,900 / month

Integrated execution across three lanes

Three coordinated marketing lanes with a shared campaign calendar, deeper measurement review and defined production capacity.

Best fit

Growth teams that need coordinated content, search and paid acquisition with closer review.

Included

  • Three coordinated lanes covering the agreed social, SEO/content and paid-media priorities
  • Shared monthly campaign calendar and conversion-path review
  • Analytics and lead-quality review when client-owned systems provide usable data
  • Monthly dashboard plus two scheduled optimisation reviews of up to 45 minutes each
Exact monthly limits
Lanes
Up to 3 coordinated marketing lanes
Channels
Up to 4 linked social channels and up to 2 paid-media platforms within the written plan
Content
Up to 16 original static/carousel assets, including up to 4 edits from client-supplied short-form footage, plus up to 2 approved SEO/content pieces per cycle
Campaigns
Up to 8 active campaigns across up to 2 paid-media platforms; the managed-spend cap is confirmed in writing and ad spend remains client-paid
Reporting
1 monthly dashboard and 2 optimisation reviews up to 45 minutes each
Languages
1 approved working/content language; translation and localisation are separate
Revisions
Up to 2 consolidated revision rounds for each planned content or ad-copy batch
Support
Business-hours coordination through the agreed client contact

Scale Partner

From LKR 299,900 / month

A scoped growth programme for complex teams

A discovery-led monthly programme with channels, markets, content capacity, integrations, reporting and response commitments defined in the written proposal.

Best fit

Multi-brand, multi-market, ecommerce or high-volume teams that need a written capacity plan and accountable delivery rhythm.

Included

  • Discovery and a written monthly capacity plan
  • Named channel, market, content and campaign responsibilities
  • Agreed measurement, governance and reporting rhythm
  • Named account lead and escalation path in the written proposal
Exact monthly limits
Lanes
Defined in the written proposal after discovery
Channels
Defined in the written proposal
Content
Defined as monthly production capacity; unused capacity does not roll over unless written otherwise
Campaigns
Defined by platform, market and active-campaign cap in the written proposal
Reporting
Defined in the written governance and reporting plan
Languages
Languages and localisation workflow are separately scoped
Revisions
Defined by asset type and approval workflow in the written proposal
Support
Named contacts, business hours and escalation path are defined in writing

Marketing Focus choice

Choose one lane at LKR 35,000—not all three

Marketing Focus is Social Lite, SEO Lite, or Ads Lite. Higher packages coordinate multiple lanes under their published capacity.

Social Lite

A controlled monthly social-content system for up to two agreed channels.

  • Six original static or carousel creative concepts per cycle
  • Captions, basic hashtags, scheduling and cross-post adaptation
  • Up to two agreed social channels
  • Basic comment or inbox escalation to the client contact during business hours
Exact monthly limits
Channels
Up to 2 agreed channels
Production
6 unique static/carousel concepts per monthly cycle
Revisions
1 consolidated revision round per content batch
Language
1 approved content language
Community
Escalation only; sales, support and reputation-response handling remain with the client
Request this package scope

SEO Lite

A focused technical and on-page SEO cycle for one priority page or search theme.

  • Search Console and indexation review when client access is ready
  • One priority-page optimisation per cycle
  • Keyword-to-page and internal-link recommendations for the selected theme
  • Monthly search visibility and completed-work summary
Exact monthly limits
Pages
1 priority-page optimisation per monthly cycle
Content
Recommendations and light on-page editing; new long-form articles are separate
Technical
Audit and recommendations; development outside the agreed edit allowance is separate
Language
1 approved search/content language
Authority
No paid link placement, guaranteed backlinks or ranking guarantee
Request this package scope

Ads Lite

Management for one client-owned advertising platform with a controlled campaign and spend cap.

  • One advertising platform: Google Ads or Meta Ads
  • Up to two active campaigns
  • Campaign setup, routine optimisation and monthly summary
  • Management of up to LKR 100,000 in client-paid monthly ad spend
Exact monthly limits
Platforms
Exactly 1 agreed platform: Google Ads or Meta Ads
Campaigns
Up to 2 active campaigns
Managed Spend
Up to LKR 100,000/month in client-paid ad spend
Creative
Light ad copy and adaptation of approved client assets; new production is separate
Landing Pages
Landing-page builds, redesigns and development are separate
Request this package scope

Ad spend and agency fees are separate

Advertising spend is never included in the SafeNet retainer. The client owns and funds the advertising account directly. Published campaign and managed-spend caps describe service capacity, not media credit.

Google, Meta and other platforms bill the client under their current terms. Taxes, FX differences, payment failures and provider policy decisions are outside the retainer.

Spend above the Ads Lite cap, another written managed-spend cap, or campaign volume above a package limit requires a written scope adjustment before SafeNet manages it.

Not included in any base retainer

  • Advertising and media spend
  • Photography, filming, talent, locations, advanced video production and voice-over
  • Translation, transcreation and extra content languages
  • Website builds, landing-page development, CRM work and WhatsApp API or AI automation
  • Paid tools, stock assets, licences, influencers, creators and third-party subscriptions
  • Provider charges, taxes, duties and currency-conversion differences
  • Extra channels, campaigns, assets, pages, meetings, languages or revisions beyond the package limits

How It Works - 6 Simple Steps

A six-step delivery process with written scope, review checkpoints, testing, and handover.

01

Account and Offer Review

Confirm client ownership, billing, access, approved offer, target market, website path, privacy setup, and the conversion action to measure.

02

Campaign Scope

Choose the campaign types, geography, keyword or audience approach, spend range, and up to two active Ads Lite campaigns.

03

Tracking Readiness

Review available website and platform events. New landing pages, development, CRM work, and advanced server-side tracking are separately scoped.

04

Build and Approval

Prepare the agreed campaign structure and light ad copy using approved client assets, then obtain factual and policy approval.

05

Routine Optimisation

Review observable search terms, audiences, bids, budgets, creatives, and conversion signals within the selected package capacity.

06

Monthly Summary

Report spend, impressions, clicks, tracked conversions, and available lead-quality feedback without guaranteeing ROAS, sales, or provider approval.

Specialist service enquiry

Match the specialist need to the right package

Share the business goal, current channel, target market, access readiness, media budget where relevant, and start window. The selected package and lane stay attached to the request.

Base packages include one approved working or content language. Advertising spend, extra production, translation, websites, CRM work, paid tools, and WhatsApp API or AI automation are separate unless the written proposal says otherwise.

Google Ads Management scope request

Give us enough context to confirm whether the Focus lane fits or a coordinated package is required.

Frequently Asked Questions

Everything you need to know about our services in Sri Lanka.

Ads Lite is the paid-media choice inside Marketing Focus at LKR 35,000 / month. Growth System and Performance Partner use the same canonical package ladder when paid media coordinates with social or SEO/content.

Advertising spend is never included in the SafeNet retainer. The client owns and funds the advertising account directly. Published campaign and managed-spend caps describe service capacity, not media credit.

Exactly 1 agreed platform: Google Ads or Meta Ads. Up to 2 active campaigns. Up to LKR 100,000/month in client-paid ad spend. Higher volume needs a written package or capacity adjustment.

No. Ads Lite allows up to two active campaigns on the one agreed Google Ads platform. The campaign types are selected in the written plan based on the offer, assets, tracking readiness, and budget; it is not an all-formats promise.

Not inside Ads Lite. Landing-page builds, redesigns and development are separate. SafeNet can quote that work separately when it is required before media launch.

No. Results depend on competition, demand, offer quality, spend, website experience, customer follow-up, tracking quality, and provider systems. SafeNet delivers the written management scope and reports observable performance.

The client should own the advertising account, billing profile, data, and access. SafeNet receives the permissions required for the written management scope and the client funds Google directly.

Evidence before promises

A real company, clear scope, and work you can inspect

Check our registration reference, delivery locations, language options, and this service's published price limits before you enquire.

Our proof rule

We show published scope and inspectable work. We do not publish invented ratings, awards, rankings, or outcome guarantees.

Company identity

PV 00344724

Sri Lanka registration reference published in our terms, footer, and Trust Centre.

Delivery base

Jaffna HQ

Colombo coordination and remote delivery are available across Sri Lanka.

Language options

English · Tamil · Sinhala

Each service page states its included language scope. Translation, extra languages, and human review are separate unless the package says otherwise.

Published scope

4 package levels

Prices, capacity limits, exclusions, dependencies, and separately billed costs are shown before enquiry.

Published package limits
Written inclusions and exclusions
Client-owned accounts and data
No guaranteed outcomes or provider approvals

Plan Your Google Ads Management Rollout

Share your goals, current bottleneck, and timeline. We will map the right scope, timing, and pricing path for your business.

+94 70 566 7755 • Main phone • info@safenetcreations.com

Try the website voice agent

Browser microphone · English + Tamil · AI-generated replies

Try voice agent

Written by

SafeNet Creations Team

SafeNet Creations Team

Digital Solutions Team

AI-First Digital Agency | Language-Scoped Delivery | Jaffna HQ + Colombo Coordination

SafeNet Creations is an AI-first digital agency in Sri Lanka, providing web development, AI agents, cybersecurity, and digital marketing from a Jaffna headquarters with Colombo coordination. English, Tamil, or Sinhala delivery is confirmed by written scope.

Follow on LinkedIn