Separate the agency fee, media spend, creative production and operating tools before estimating affordability. A total without these boundaries cannot be compared fairly.
Practical checks
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Write one business objective and the staff capacity available to follow up leads.
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List setup costs separately from monthly fees; include tax and currency assumptions where applicable.
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Model cautious, expected and stronger outcomes using your own margin and conversion assumptions, not an agency-wide ROI promise.
What to record before a decision
Write a short decision record: the current problem, one proposed change, the evidence needed to accept it, the person responsible and a review date. Test with fictional data before exposing customer information. If evidence is missing, record it as unknown rather than presenting a forecast as an achieved result. Keep a working fallback so a customer can still reach staff when an integration fails.
Scope and limits
SafeNet Marketing Focus starts at LKR 35,000/month for one agreed lane: Social Lite, SEO Lite or Ads Lite. It is not all three together. Media spend, provider charges, translation and additional production are separate unless the written scope includes them. Confirm current capacity and terms on the service page.
