Two monthly retainers may buy very different work. Ask each provider to write down delivery capacity, approval requirements and costs paid directly to platforms.
Practical checks
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Compare deliverable counts, revisions, languages and reporting rather than a vague list of channels.
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Confirm who owns accounts, creative files, tracking and access at handover.
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Ask how unused capacity, pause requests, cancellation and provider-cost increases are handled.
What to record before a decision
Write a short decision record: the current problem, one proposed change, the evidence needed to accept it, the person responsible and a review date. Test with fictional data before exposing customer information. If evidence is missing, record it as unknown rather than presenting a forecast as an achieved result. Keep a working fallback so a customer can still reach staff when an integration fails.
Scope and limits
SafeNet Marketing Focus starts at LKR 35,000/month for one agreed lane: Social Lite, SEO Lite or Ads Lite. It is not all three together. Media spend, provider charges, translation and additional production are separate unless the written scope includes them. Confirm current capacity and terms on the service page.
